I Forgot My Audience! A Different Kind of Writer’s Block

What to write and how, when you don’t know your audience yet?

It is easy to write. Quite another thing to find readers that connect with your content. Readers. Audience. Yes, it’s pretty basic. You do need to have your reader in mind even before beginning to write. Or do you?

I am not a newbie writer, but I sure feel like one for losing sight of my prospective audience. I thought that with years of ghostwriting experience, I already had a handle on the fundamental value of keeping your readers in mind — front and center, from start to finish.

But alas, the mistake of forgetting your audience, often taught in basic writing class, is one I recently realized I might actually be making.

I suppose I got preoccupied with writing to merely express my thoughts, ideas, inspiration (mostly stemming from my book What if the Future Comes?) — my seemingly fixed agenda not realizing who I’m talking to or if anyone would or should care to listen, at all.

I was focused on sharing tidbits of my own mental soup, I forgot to make them digestible enough or sufficiently nourishing to others who might have a slightly or perhaps a widely different taste preference.

How did I realize this?

Feedback. I found myself talking to people I know who cared enough to click for me. How they reacted to my stories…